Plasma Cleaning is a powerful, final step in cleaning. It is not used for removing bulk contamination, but for that final, super clean to leave a perfect surface.
Many materials will have a very thin, invisible layer of grease and contamination. This might be handling and finger print grease, it could be release agent or processing fluids, or a wide range of other contaminants that although in very fine amounts, prohibit a paint, print or adhesive from bonding directly to the material surface.
Instead of allowing the liquid to achieve a close and strong bond direct to the material, there will be a greasy intermediate layer, not bonded well to the material itself and unlikely to bond well to the coating, adhesive or print you’re applying on top.